Customer Segmentation

verb to arrange or classify into categories

• It is important to categorize the data based on specific criteria for analysis.
• I like to categorize my clothes by color to make getting dressed easier.
• I categorize movies as either 'must-watch' or 'skip'.
• She tends to categorize people as either friend or foe, without considering nuances.

noun the act of making something personalized or tailored to an individual's specific needs or preferences

• The company offers a high level of personalization in their customer service.
• I love how they personalize my shopping experience with recommendations based on my preferences.
• They really know how to make things feel custom-made just for you.
• Personalization is like adding a touch of magic to everyday interactions.

verb to target a very specific group or audience with tailored messages or advertisements

• The political campaign microtargeted specific demographics with tailored messaging.
• The company microtargeted ads to people based on their online behavior.
• The marketing team totally microtargeted their new product to millennials.
• His speech seemed to be microtargeted towards winning over undecided voters.

noun a word that represents a person, place, thing, or idea

adjective a word that describes or modifies a noun

• Direct digital marketing involves reaching out to customers through online channels such as email, social media, and targeted ads.
• Direct digital marketing is all about using the internet to promote products and services directly to consumers.
• Direct digital marketing is like sliding into customers' DMs to sell them stuff.
• Direct digital marketing is like casting a wide net in the vast ocean of the internet to attract potential customers.