noun
a made-up word combining 'brand' and 'transparency' to describe a company's openness and honesty in their branding and marketing practices
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Brandsparency is crucial for building trust with consumers in today's market.
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You gotta have brandsparency if you want people to believe in your brand.
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Brandsparency is all about keeping it real with your customers.
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Just like a clear window, brandsparency allows customers to see right through to the truth of a brand.