Deceptive Marketing Terms

1 words in this vocabulary list

noun a person who pretends to give an impartial endorsement of something in which they have an interest, typically for promotional purposes

  • The company hired a shill to promote their new product during the launch event.
  • I heard that guy is just a shill for that brand, he always talks about their products.
  • Don't trust that shill, he's just trying to sell you something you don't need.
  • Her constant praise for the company made her seem like a shill for their agenda.