Digital Advertising Strategies

noun a person who stands in front of a show, as at a carnival, and gives a loud, noisy, or gaudy sales talk to attract customers

• The barker outside the circus tent was calling out to passersby to come see the show.
• The barker at the fair was really loud and trying to get everyone's attention.
• The barker at the game was hyping up the crowd with his announcements.
• The politician was known as a barker for his ability to attract attention and rally support.

noun a term used to describe the practice of enticing social media users to like and share posts in order to gain followers or spread misinformation

• Like-farming is a deceptive practice used by some social media users to gain a large following by posting engaging content.
• I heard that like-farming is a big thing on Facebook, where people try to get as many likes as possible on their posts.
• Some people try to pull off like-farming on Instagram to boost their follower count.
• Like-farming is like planting seeds of engagement and watching them grow into a thriving social media presence.

noun a type of software that automatically displays or downloads advertising material when a user is online

• Adware is a type of software that automatically displays or downloads advertisements on a user's device.
• I hate it when adware pops up while I'm trying to browse the internet.
• Adware is like those annoying pop-ups that won't go away.
• Adware is like a pesky salesman that constantly interrupts your online experience.