Digital Advertising Techniques

noun amplification - the process of making something louder, stronger, or more significant

• Brand amplification is a crucial strategy for increasing brand awareness and reach in the market.
• If we want our brand to really stand out, we need to focus on brand amplification.
• You gotta pump up your brand amplification game if you want to get noticed out there.
• Think of brand amplification as turning up the volume on your brand's presence in the market.

noun a small website containing focused content related to a specific topic or campaign

• The company launched a microsite to showcase their new product line.
• Check out the microsite for all the details on the upcoming event.
• I found this cool microsite with all the latest fashion trends.
• The microsite acted as a virtual showroom for the artist's portfolio.