noun
a portmanteau of 'production' and 'consumption', referring to the blurring of the line between producing and consuming goods and services
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Prosumption refers to the act of consumers also producing goods or services for their own use or for others.
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I love prosumption because I can make my own clothes and sell them online.
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Prosumption is like DIY on steroids, you know what I mean?
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In the world of prosumption, everyone is both a producer and a consumer, blurring the lines between the two roles.