Digital Marketing Tools

verb to fix firmly and deeply in a surrounding mass

• It is important to embed the company's values into every aspect of the business.
• Make sure to embed the link in the email before sending it out.
• I'll embed the meme in the group chat for everyone to see.
• The artist wanted to embed hidden meanings in his paintings for viewers to discover.

noun a cone-shaped utensil with a tube at the apex for conducting liquid or other substance through a small opening, as into a bottle, jug, or the like.

• The laboratory technician used a funnel to transfer the liquid into the beaker.
• Can you pass me the funnel so I can pour the oil into the container?
• I'll just funnel the drink into my cup real quick.
• The marketing team created a sales funnel to track customer interactions.

noun A person or thing that joins, especially a carpenter who specializes in joining wood

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• The joiner carefully crafted the intricate woodwork for the new library.
• My uncle is a skilled joiner who can fix just about anything around the house.
• I heard that new joiner at the construction site is a real whiz with a hammer.
• As a joiner of ideas, she seamlessly connected the different concepts in her presentation.

noun Software as a Service (SaaS) is a software distribution model in which a third-party provider hosts applications and makes them available to customers over the internet.

• Many businesses are now opting for SaaS solutions to streamline their operations.
• Have you heard about that new SaaS software? It's supposed to make things a lot easier.
• I'm all about that SaaS life - no more dealing with clunky software.
• Using SaaS is like having a personal assistant for your business tasks.

noun a process of rapid experimentation across marketing channels and product development to identify the most effective ways to grow a business

• The company utilized growth hacking strategies to rapidly expand their user base.
• We need to start growth hacking to get more followers on social media.
• Let's try some growth hacking techniques to boost our online presence.
• In the world of startups, growth hacking is like finding the secret recipe for success.

noun email credentials - refers to the username and password used to access an email account

• Please ensure you keep your email credentials secure at all times.
• Don't forget to remember your email credentials.
• Make sure you don't lose your email login info.
• Your email credentials are like the key to your digital kingdom.

noun a video-sharing platform where users can upload, share, and view videos

• Many educational institutions use YouTube as a platform for sharing lectures and tutorials.
• I spend hours watching makeup tutorials on YouTube.
• I'll just YouTube it to figure out how to fix it.
• Her mind was like a YouTube video, constantly streaming different ideas and thoughts.

noun a software tool or application that prevents advertisements from being displayed on websites

• Many websites have implemented measures to detect and prevent the use of ad blockers.
• I had to disable my ad blocker to access certain content on the website.
• Dude, you gotta get that ad blocker if you want to browse the internet hassle-free.
• Using an ad blocker is like putting on noise-canceling headphones for the internet.

noun a device used to secure a boat or ship to the sea bed, typically consisting of a heavy metal shank with a pair of curved, barbed flukes at one end

• The anchor link on the webpage directs users to a specific section of the document.
• Click on the anchor link to jump to the pricing information.
• Yo, just hit that anchor link to skip to the good part.
• She was the anchor link that held the team together during the project.

noun a collection of photographs compiled to show off a fashion designer's work or a model's portfolio

• The fashion designer created a stunning lookbook to showcase their latest collection.
• Have you checked out the new lookbook from that clothing brand? It's amazing!
• I'm obsessed with the lookbook drop from that streetwear label.
• The lookbook of memories in my mind is filled with snapshots of happy moments.

noun BTL is an acronym that stands for 'Below the Line'. It is commonly used in marketing and advertising to refer to non-traditional promotional activities.

adjective In some contexts, BTL can be used as an adjective to describe marketing strategies or campaigns that focus on targeted, direct communication with consumers.

preposition The word 'BTL' does not function as a preposition in this context.

• The company is planning to launch a new BTL marketing campaign to target specific customer segments.
• I heard they're doing some BTL stuff to promote the new product.
• Let's skip the BTL and just go straight to online advertising.
• Sometimes you need to go BTL and focus on the smaller details to make a big impact.

noun a person or entity that creates advertisements

• The ad maker presented a comprehensive marketing campaign to the client.
• The ad maker came up with a cool new commercial for the product.
• The ad maker nailed the ad with their creative skills.
• The ad maker is like a magician, turning ideas into compelling advertisements.

noun A person who works in advertising or marketing, often specializing in creating advertisements or campaigns

• The adsmith presented a detailed marketing strategy to the client.
• I heard the adsmith is coming up with a new ad campaign for the product.
• The adsmith is a genius when it comes to creating catchy ads.
• She was like an adsmith, effortlessly weaving words to create compelling advertisements.

adverb in a deliberate and intentional manner

• The company advertently included all the necessary information in their marketing campaign.
• I don't think they advertently left out any details in the presentation.
• She advertently spilled the beans about the surprise party.
• His actions advertently led to the success of the project.