E-Commerce Marketing Terms

noun a blend of advertising and technology used to deliver targeted advertisements to specific audiences

• The company invested heavily in adtech to improve their online advertising campaigns.
• I heard adtech can really boost your website traffic.
• Adtech is like magic for getting your brand out there.
• In the digital age, adtech is the key to unlocking new markets and audiences.

noun a session of photographing a model or product to showcase accessories

• The photographer arranged an accessory shoot to showcase the new line of handbags.
• We're doing an accessory shoot for the fashion blog later today.
• Let's get some sick shots at the accessory shoot this weekend!
• The accessory shoot was like adding the finishing touches to a masterpiece.