Email Marketing Terms

noun a lead magnet is a marketing term referring to a free item or service that is given away to potential customers in exchange for their contact information or to generate sales leads

• The company created a compelling lead magnet to attract more potential customers.
• Check out this cool lead magnet the company is offering to get more leads.
• That lead magnet is like a magnet for leads, it's so effective!
• Think of a lead magnet as a golden ticket that brings in more leads to your business.

adjective describing something that can be sent via email

• The document has been formatted to be emailable to all recipients.
• Make sure the file is emailable before sending it out.
• I need to make this attachment emailable ASAP.
• Her words were like an emailable message, easily understood by everyone.