noun
a person's own self or identity
verb
to embarrass or discredit oneself by one's own actions or words
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The politician's attempt to discredit his opponent ended up being a self-own.
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I can't believe he tried to roast me but ended up with a self-own instead.
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She thought she was showing off, but it was just a total self-own.
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His constant need for validation often leads to self-owns in social situations.