noun
a blend of shopping and entertainment, typically involving retail experiences that incorporate entertainment elements to attract customers
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The new shopping mall is incorporating shoppertainment elements to attract more customers.
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I love going to malls that offer shoppertainment, it makes the experience more fun.
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Let's hit up that mall with all the cool shoppertainment stuff.
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The company's marketing strategy is like a shoppertainment show, keeping customers entertained while promoting products.