noun
the activity of promoting the sale of goods, especially by their presentation in retail outlets
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The company's merchandising strategy focuses on displaying products in an appealing way to attract customers.
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I love browsing through the merchandising section at concerts to find cool souvenirs.
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The merch game at that store is on point - they always have the latest trends.
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In the world of politics, merchandising plays a key role in promoting a candidate's image.