noun
a propaganda strategy used by organizations or governments to improve their public image through sports-related activities or events
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Sportswashing is a term used to describe the practice of countries using sports events to improve their public image.
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Have you heard of sportswashing? It's when countries try to boost their reputation through sports.
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Sportswashing is like when a country tries to cover up their bad actions with sports stuff.
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Sportswashing is like putting a fresh coat of paint on a damaged reputation.