noun
a show, pretense, or display of manners, feelings, or beliefs that are not genuine or natural
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Her affectation of wealth was evident in the way she flaunted expensive designer clothes.
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Stop with the affectation of sophistication, just be yourself.
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Her affectation of being cool is so annoying, she's just trying too hard.
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His constant affectation of happiness masked the pain he was truly feeling inside.