noun
a word that functions as the name of a specific thing or set of things, such as 'off-label marketing'
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Off-label marketing refers to the practice of promoting a medication for uses that have not been approved by regulatory agencies.
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Doctors should be cautious of off-label marketing tactics used by pharmaceutical companies.
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I heard that company got in trouble for shady off-label marketing schemes.
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The company's off-label marketing strategy was like trying to fit a square peg in a round hole.