Graphic Design Principles

noun a framework of spaced bars that are parallel to or cross each other; a network

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• The city planners used a grid system to map out the streets and avenues.
• I like how the houses in this neighborhood are all lined up in a grid.
• Let's meet at the corner of 5th and Main, right in the middle of the grid.
• Her thoughts were all over the grid, making it hard for her to focus on one thing at a time.

noun a simple or basic drawing or design

adjective not smooth or exact

• The architect presented a rough sketch of the building design to the client.
• I quickly drew up a rough sketch of my idea on a napkin.
• Let me just doodle a rough sketch of what I'm thinking.
• She only had a rough sketch of her plan, but she was confident it would work out.

adjective not planned or intended; accidental or unintentional

• The architect claimed that the unique shape of the building was completely undesigned.
• I accidentally created an undesigned mess in my room when I was looking for something.
• I hate when my plans end up all undesigned and chaotic.
• Her speech was undesigned but it resonated with the audience in a powerful way.

noun a decorative paper for the walls of rooms

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• The wallpaper in the living room was a beautiful floral pattern.
• I'm thinking of changing the wallpaper in my bedroom to something more modern.
• That wallpaper is so outdated, it's time for a change.
• Her smile was like a bright wallpaper that lit up the room.

adjective describing the appearance of something as extremely bad or unpleasant

• The awful-looking building was in desperate need of renovation.
• I can't believe how awful-looking that new restaurant is.
• That outfit is so awful-looking, I can't believe she actually wore it.
• The awful-looking storm clouds on the horizon signaled trouble ahead.

noun a person who uses color in a skilled or creative way, especially in art or design

• The colourist carefully selected the perfect hues for the painting.
• My friend is a talented colourist and can make any outfit look amazing.
• I didn't know she was such a good colourist, her hair looks fantastic!
• As a colourist, she has a knack for bringing life and vibrancy to any project she works on.

noun the process or result of arranging or formatting text, images, etc., for printing or publication

verb to arrange or format text, images, etc., for printing or publication

• The document was meticulously typeset by the graphic designer.
• I need to typeset this report before sending it out.
• I'm going to typeset this flyer real quick.
• She typeset her thoughts into a beautiful poem.

noun a genre of art in which an artist creates a highly realistic image that resembles a high-resolution photograph

• Photorealism is a genre of art that aims to create highly realistic images that resemble photographs.
• Have you seen those photorealism paintings that look like actual photos?
• That photorealism drawing is so on point, it's almost like a cheat code.
• Her attention to detail in her work is like photorealism for the mind.

noun a person or entity that creates advertisements

• The ad maker presented a comprehensive marketing campaign to the client.
• The ad maker came up with a cool new commercial for the product.
• The ad maker nailed the ad with their creative skills.
• The ad maker is like a magician, turning ideas into compelling advertisements.