noun
the system by which coats of arms and other armorial bearings are devised, described, and regulated
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The study of heraldry involves the examination and interpretation of coats of arms.
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She has a strong interest in heraldry and enjoys designing her own family crest.
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I heard he's really into all that fancy heraldry stuff.
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The intricate heraldry of the old castle walls symbolized the family's history and power.