Industry Analysis

noun a type of document or report that is authoritative, informative, and often used for government or business purposes

• The company released a comprehensive white paper detailing their new product line.
• I found a white paper online that explains how to fix my computer.
• I skimmed through that white paper and it was full of jargon, I couldn't understand a thing.
• Reading that white paper felt like deciphering a code, it was so technical.

noun a set of characteristics used to categorize and analyze businesses, such as industry, size, revenue, and location

• Firmographics is the study and classification of companies based on various attributes such as industry, size, and revenue.
• Firmographics helps businesses understand their target market better by providing detailed company information.
• Knowing the firmographics of your competitors can give you a competitive edge in the market.
• Just like demographics for individuals, firmographics provide valuable insights into the characteristics of businesses.