noun
a marketing strategy that involves partnerships between brands and organizations that share a common target audience or goal
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Affinity marketing is a strategic partnership between two companies to promote products or services to each other's customer base.
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Affinity marketing is like when two companies team up to sell stuff to each other's customers.
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Affinity marketing is when two companies buddy up to sell things to each other's peeps.
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Affinity marketing is like a symbiotic relationship between businesses, where they work together to reach more customers.