Influencer Marketing Terms

noun influence or power, especially in politics or business

verb to hit or strike with force

• The CEO's decision carries a lot of clout within the company.
• She has a lot of clout with the higher-ups in the office.
• He's got major clout in the industry.
• Her words have the clout to influence public opinion.

noun A word that represents a person, place, thing, or idea, in this case 'persuasive' can also be used as a noun to refer to someone who is skilled at persuading others.

adjective A word that describes or modifies a noun or pronoun, in this case 'persuasive' describes something that is able to convince or influence others.

• The lawyer delivered a highly persuasive argument in court.
• She always knows how to make a persuasive case for getting what she wants.
• His pitch was so persuasive, I couldn't say no.
• The colors in the painting were so persuasive, they seemed to jump off the canvas.

noun A person who promotes a healthy lifestyle, particularly through fitness and wellness content on social media platforms.

• The fitfluencer shared her workout routine and healthy eating tips with her followers.
• I follow this fitfluencer on Instagram for workout inspiration.
• That fitfluencer is always posting gym selfies.
• She's like a fitfluencer in the world of healthy living, always motivating others to stay active.

noun a person who has the ability to influence the opinions or behavior of others through social media or online platforms

• The social media influencer collaborated with the brand for a promotional campaign.
• That -fluencer on Instagram always posts about their new outfits.
• I can't believe how many followers that -fluencer has on TikTok.
• She has become a positive -fluencer in her community, always encouraging others to do their best.

noun A person, typically a child, who has a large following on social media and influences others through their content

• The kidfluencer's social media posts have a large following among children and parents alike.
• My cousin is a kidfluencer on YouTube and has thousands of subscribers.
• That kidfluencer's latest video went viral in no time!
• In the world of children's marketing, kidfluencers have a lot of power and influence.

noun a person who has a large following on social media and is able to influence the opinions and behavior of others

adjective describing someone who has a significant impact on others through social media

• The superinfluencer was able to reach a wide audience with their carefully curated content.
• I can't believe how many followers that superinfluencer has on social media!
• That superinfluencer is totally killing it on Instagram.
• She was like a superinfluencer in the way she was able to sway opinions and trends.

noun a person who is seen as an authority in a particular field or topic

• The opinion leader in the industry endorsed the new product, influencing many consumers to purchase it.
• Everyone looks up to Sarah as the opinion leader when it comes to fashion trends.
• Jake is the ultimate opinion leader when it comes to video games among our friend group.
• As the CEO of the company, she is seen as the opinion leader guiding the direction of the organization.

noun a person or thing that shapes or influences the opinions of others

• The opinion former in the group was seen as a respected authority on the matter.
• She's the opinion former in our friend group, everyone looks to her for advice.
• He's the go-to opinion former when it comes to fashion trends.
• As a journalist, she has become an opinion former in the world of politics.

verb to assume or display a particular attitude or pose in order to impress or deceive others

• The politician was criticized for attitudinizing during the debate instead of addressing the issues at hand.
• Stop attitudinizing and just be yourself around your friends.
• She's always attitudinizing like she's better than everyone else.
• His constant attitudinizing was like a shield, protecting him from revealing his true emotions.

noun OOTD

• She carefully selected her OOTD for the important business meeting.
• I'm still trying to figure out my OOTD for the party tonight.
• Her OOTD is on point today!
• His OOTD represents his personality perfectly.

noun a group of people with a shared interest or passion, often found on social media platforms such as Twitter

• The Twibe gathered for their monthly meeting to discuss community initiatives.
• I'm meeting up with my Twibe for brunch this weekend.
• My Twibe is the best group of friends I could ask for.
• The Twibe of musicians came together to create a beautiful symphony.

noun a word that represents a person, place, thing, or idea

• The Delia effect refers to the phenomenon where a popular figure's endorsement of a product leads to a significant increase in sales.
• Have you heard of the Delia effect? It's when a celebrity's recommendation causes a product to sell like crazy.
• The Delia effect is like when a celeb puts their stamp of approval on something and suddenly everyone has to have it.
• In the world of marketing, the Delia effect is like a magic wand that can instantly boost a product's popularity.