noun
a term used in the pharmaceutical industry to describe the period when multiple patents for blockbuster drugs expire, allowing generic versions to enter the market
-
The pharmaceutical company is facing a significant revenue decline due to the upcoming patent cliff.
-
The drug company is about to lose a lot of money because of the patent cliff.
-
The company is screwed when the patent cliff hits.
-
The patent cliff looms like a dark cloud over the company's future profits.