noun
a type of marketing strategy that focuses on increasing website traffic and visibility through search engine optimization and advertising techniques
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Search engine marketing is a form of online advertising that promotes websites by increasing their visibility in search engine results pages.
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I learned a lot about search engine marketing in my digital marketing class.
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If you want your website to get more traffic, you should invest in some search engine marketing.
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In the vast ocean of the internet, search engine marketing acts as a lighthouse guiding users to relevant websites.