noun
a word that can serve as the subject or object of a verb, the object of a preposition, or in apposition
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The company decided to create a vanity URL for their latest marketing campaign.
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I love how my vanity URL looks on my social media profiles!
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I snagged the perfect vanity URL for my blog, it's so catchy!
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She used her beauty blog as a vanity URL to showcase her makeup skills.