Market Entry Strategies

noun lack of knowledge or experience with something

adjective unfamiliar

• Due to her unfamiliarity with the new software, she struggled to complete the task efficiently.
• I felt a sense of unfamiliarity when I walked into the party and didn't recognize anyone.
• The unfamiliarity of the neighborhood made me feel a bit out of place.
• The unfamiliarity of the situation was like being lost in a maze with no map.

noun a group of emerging economies consisting of Colombia, Indonesia, Vietnam, Egypt, Turkey, and South Africa

• The CIVETS countries are considered emerging markets with high growth potential.
• Have you heard about the CIVETS group of nations? They are becoming major players in the global economy.
• The CIVETS are like the cool kids on the economic block.
• Just like a civet cat, these countries are agile and quick to adapt to changes in the market.