Market Research Concepts

1 words in this vocabulary list

noun a person who is seen as an authority in a particular field or topic

  • The opinion leader in the industry endorsed the new product, influencing many consumers to purchase it.
  • Everyone looks up to Sarah as the opinion leader when it comes to fashion trends.
  • Jake is the ultimate opinion leader when it comes to video games among our friend group.
  • As the CEO of the company, she is seen as the opinion leader guiding the direction of the organization.