Market Research Jargon

noun a person who is unknown or unnamed

adjective describes a person or thing that is unknown or unnamed

• The survey was conducted anonymously to ensure honest feedback.
• I heard an anonymous tip about the new restaurant opening.
• I found this anonymous chat room where you can talk about anything.
• The artist chose to remain anonymous, letting their work speak for itself.

noun a person who collects things as a hobby

verb to bring or gather things together

adjective related to the act of collecting

adverb in a manner that involves collecting

• The museum will collect donations for their upcoming exhibit.
• I collect stamps as a hobby.
• Let's collect some intel before making a decision.
• She collects memories like a squirrel collects nuts for winter.

verb to evoke or draw out (a response, answer, or fact) from someone in reaction to one's own actions or questions

• The researcher used specific questions to elicit responses from the participants.
• I tried to elicit information from him, but he wouldn't budge.
• She was able to elicit some juicy gossip from her friends.
• The artist's painting was able to elicit strong emotions from the viewers.

noun a type of domesticated mammal often used for hunting rodents

verb to search out or discover through persistent investigation

• The detective was able to ferret out the truth through diligent investigation.
• I need to ferret out where I left my keys, they always seem to disappear.
• I had to ferret out the information from my nosy neighbor.
• She was determined to ferret out the hidden meaning behind his words.

noun an act of finding or discovering something

verb to discover or perceive by chance or unexpectedly; to locate

• It is imperative to find a solution to this complex problem.
• I can't seem to find my keys anywhere.
• I need to find a way to sneak out of the house tonight.
• Sometimes, you have to lose yourself in order to find yourself.

noun a person who asks questions or seeks information

• The inquirer requested more information about the company's financial performance.
• The inquirer wanted to know more about how the business is doing financially.
• The curious cat was the main inquirer about the new project.
• The inquirer delved deep into the mysteries of the ancient ruins.

verb To lie in wait or move stealthily; to be present but unnoticed

• The security guard noticed someone lurking outside the building.
• I always feel like someone is lurking around the corner.
• I saw a creepy guy lurking in the shadows.
• Doubt was always lurking in the back of his mind.

noun a group of people who criticize or make comments from a position of no authority or expertise

• The speaker ignored the comments from the peanut gallery and continued with their presentation.
• I could hear the peanut gallery whispering during the movie.
• Don't pay attention to the peanut gallery, they're just jealous.
• The critics in the peanut gallery always have something negative to say.

verb present participle of the verb 'penetrate', which means to pass into or through

adjective able to make a way into or through something

• The surgeon used a penetrating tool to make a precise incision.
• The detective's penetrating gaze made the suspect nervous.
• That joke had a penetrating punchline that had us all laughing.
• The author's writing had a penetrating insight into the human condition.

noun a greater liking for one alternative over another or others

adjective expressing a greater liking for one alternative over another or others

• The client's preference is for a minimalist design with neutral colors.
• I have a preference for Italian food when dining out.
• My preference is to chill at home rather than go out partying.
• Her preference for solitude often led her to seek out quiet places to think.

noun a belief or sentiment shared by a majority of people in a society

• Public opinion plays a significant role in shaping government policies.
• The public opinion on the new law seems to be divided.
• Yo, have you heard what the public opinion is on that celebrity scandal?
• Public opinion is like a wave, constantly shifting and changing.

noun a person who replies to something, especially one supplying information for a survey or questionnaire

• The respondent in the court case provided a detailed written statement.
• The respondent said they would be happy to attend the meeting.
• I heard the respondent is not planning to show up for the interview.
• The respondent to the survey question was overwhelmingly positive.

verb the action of looking for or trying to find something

adjective describing someone or something that is in the act of searching

• The detective spent hours searching for clues at the crime scene.
• I've been searching all over for my keys, but I can't find them anywhere.
• I'm searching for some good vibes to lift my mood.
• She's been searching for meaning in her life for years.

noun a method of voting where people indicate their preferences by raising their hands or holding up straws

• The committee conducted a straw vote to gauge the opinions of its members before making a decision.
• Let's do a quick straw vote to see where everyone stands on this issue.
• We should do a straw vote to get a sense of the room before we decide.
• The early poll results served as a straw vote for the upcoming election.

noun a systematic arrangement of data in columns or rows

• The tabulation of survey results is essential for data analysis.
• I'm almost done with the tabulation of the sales figures.
• Let me just finish this tabulation real quick.
• The tabulation of emotions can be a complex process.

verb to break down or separate into component parts or elements

• It is important to disaggregate the data in order to analyze it more effectively.
• Let's break down the data into smaller parts to get a better understanding.
• We gotta split up the info to make sense of it.
• Just like a puzzle, we need to disassemble the data to see the bigger picture.

noun a person who is enthusiastic about collecting and analyzing data

• The data hound meticulously analyzed the company's financial reports.
• My friend is a total data hound when it comes to tracking his fitness progress.
• I heard Sarah is a real data hound when it comes to researching the best deals.
• He's like a data hound, always sniffing out information wherever he goes.

noun a person who takes a test or examination

• The testee's performance will be evaluated based on their answers to the assessment questions.
• The testee needs to make sure they study for the test tomorrow.
• The testee better not bomb this exam.
• The testee is like a detective, trying to uncover the correct answers.