Market Research Terminology

noun a thing that is joined or combined with another

adjective relating to or involving two or more things being joined together

• The research study aimed to analyze the impact of conjoint factors on consumer behavior.
• We need to consider the conjoint effects of these variables before making a decision.
• Let's take into account the conjoint influences of these elements before moving forward.
• The orchestra played in perfect conjoint harmony, creating a beautiful symphony.

noun a view of or attitude toward a situation or event; an opinion

adjective relating to or prompted by feelings of tenderness, sadness, or nostalgia

• The sentiment of the shareholders towards the new CEO's leadership style is positive.
• I can sense a good sentiment among the team members about the upcoming project.
• I'm getting good vibes from the sentiment around the party tonight.
• The sentiment in the room was like a dark cloud hanging over us.

noun a detailed study or inspection, typically done to gather information or data

verb to examine or investigate something thoroughly

• The company conducted a survey to gather feedback from customers.
• I filled out a survey online to enter a prize draw.
• I ain't got time for these surveys, man.
• The artist's latest work can be seen as a survey of modern society.

noun a procedure intended to establish the quality, performance, or reliability of something

verb to take measures to check the quality, performance, or reliability of something

adjective used to describe something related to a test

preposition used in phrases like 'test of strength' to indicate what is being evaluated

article used before 'test' to specify a particular test

• The students will be taking a standardized test next week to assess their knowledge.
• I have to study for my math test tomorrow.
• I totally aced that test, no sweat!
• Life always seems to throw unexpected tests our way.