Market Research Vocabulary

verb to examine methodically and in detail the constitution or structure of something, typically for purposes of explanation and interpretation

• It is important to thoroughly analyze the data before drawing any conclusions.
• I need to analyze this situation before making a decision.
• Let's break it down and analyze what's really going on.
• Sometimes we need to analyze our own thoughts and feelings to understand ourselves better.

verb A verb is a word that expresses an action or a state of being. In this case, 'analyzing' is a verb that denotes the action of examining something in detail.

• Analyzing the data collected from the experiment is crucial for drawing accurate conclusions.
• I'm just analyzing all the info before making a decision.
• I'm crunching the numbers and analyzing everything before I decide.
• She spent hours analyzing his every move, trying to figure out his true intentions.

noun a complete, ordered list of items

adjective related to the act of listing or counting items in order

• The enumeration of all the items in the inventory took several hours.
• I had to list out all the items in the inventory, it took forever!
• I had to jot down all the stuff in the inventory, it was a pain.
• The enumeration of her flaws made him realize she was not the right match for him.

noun a gathering or assembly of people, animals, or things

verb to bring together or collect into one place or group

• The conference room is where we gather for important meetings.
• Let's gather at the park for a picnic this weekend.
• Hey, wanna gather at my place later to hang out?
• She could gather her thoughts before making a decision.

verb to come together, assemble, or collect in one place

• The data gathered from the research study will be presented at the conference.
• We gathered at the park for a picnic with friends.
• I gathered from his tone that he wasn't interested in what I was saying.
• She gathered her thoughts before speaking in front of the audience.

noun a person who works in a mine, especially a person who digs for coal, gold, etc.

• The miner descended deep into the earth to extract valuable minerals.
• My uncle works as a miner in the coal mines.
• The miners hit the motherlode and struck it rich!
• She was a miner of knowledge, always digging for new information.

noun the depth to which something penetrates

• The company's market penetration strategy has been successful in reaching new customers.
• The new product has really penetrated the market and is selling well.
• That movie really penetrated my emotions, I was crying the whole time.
• The artist's work has penetrated deep into the hearts of art enthusiasts.

noun a formal collection of data from a population or sample, typically for statistical analysis

verb to conduct a survey or vote

• The poll results indicated a clear majority in favor of the new policy.
• Did you see the poll on social media about the best TV show of the year?
• I heard there's a poll going around asking who has the best dance moves.
• The constant poll of opinions in the office can be exhausting.

noun someone who conducts public opinion polls

• The pollster conducted a survey to gather data on public opinion.
• The pollster asked me a bunch of questions about politics.
• The pollster was grilling me about who I was going to vote for.
• The pollster was like a detective, trying to uncover the truth hidden in people's responses.

noun a small part or quantity intended to show what the whole is like

verb to take a small part as a sample of the whole; to test or try something

• The scientist collected a sample of water from the river for testing.
• Can you grab me a sample of that new ice cream flavor to try?
• I snagged a sample of the latest perfume at the mall.
• The short story served as a sample of the author's writing style.

noun a feeling of contentment or fulfillment

adjective satisfactory or fulfilling

adverb satisfactorily or fulfillingly

• Customer satisfaction is our top priority at this company.
• I can tell by the smile on your face that you're feeling a sense of satisfaction.
• I'm totally satisfied with how everything turned out.
• The artist's work brought a deep sense of satisfaction to my soul.

verb to arrange or organize data in a systematic way, usually in the form of a table

• The researcher will tabulate the data collected from the survey.
• Let's tabulate all the expenses for the month and see where our money is going.
• I'll tabulate all the scores from the game and let you know who won.
• It's important to tabulate all the pros and cons before making a decision.

noun the sensation of flavor perceived in the mouth and throat on contact with a substance

verb to perceive or experience the flavor of something through the sense of taste

• The taste of the dish was exquisite, with a perfect balance of flavors.
• I can't believe how good this pizza tastes!
• This burger tastes bomb, you gotta try it!
• Her success tasted sweet after years of hard work.

noun a tentative measure taken or statement made to see how a new policy or action will be received

• The government often uses a trial balloon to test public opinion before implementing a new policy.
• The company floated a trial balloon to see how employees would react to a potential change in office hours.
• The team decided to throw out a trial balloon to gauge interest in a team outing.
• She always sends out a trial balloon before making any big decisions in her personal life.

noun a word that represents a person, place, thing, or idea

verb a word that expresses an action, occurrence, or state of being

preposition a word that shows the relationship between a noun (or pronoun) and other words in a sentence

• During the evacuation drill, it is important to count noses to ensure everyone is accounted for.
• Hey, make sure to count noses before we leave the party so we don't forget anyone!
• Let's count noses before we bounce from this place.
• As a teacher, it's my job to count noses and make sure all my students are present and accounted for.

noun a thorough and extensive exploration or investigation

verb to engage in a thorough and extensive exploration or investigation

• The team conducted a thorough deep dive into the financial statements to identify any discrepancies.
• We're going to do a deep dive into the data to see what we can find.
• Let's really dive deep into this topic and see what we uncover.
• Sometimes you have to take a deep dive into your own thoughts to find clarity.

noun A small set of test questions or problems designed to assess a specific skill or knowledge area.

• The students were given a testlet to assess their understanding of the new material.
• We have a testlet on Friday, so make sure you study!
• I totally bombed that testlet yesterday.
• Life sometimes feels like a never-ending series of testlets that we must navigate.