Marketing Analytics

noun a game in which one player chases the others and tries to touch one of them, who then becomes the chaser

verb to touch or mark someone in a game of tag

• Please make sure to attach a tag to each item in the inventory.
• Don't forget to put a tag on everything in the inventory.
• Make sure to slap a tag on all the stuff in the inventory.
• She couldn't shake off the feeling that she was always the tag along in their group.

noun a unit of measurement used in the newspaper industry to determine the amount of space an article or advertisement takes up in a column of a newspaper

• The article received a significant amount of column inches in the newspaper.
• The story got a lot of column inches in the paper.
• That gossip about the celebrity got tons of column inches.
• Her accomplishments in the field earned her many column inches in the press.

noun the number or type of people who watch a particular television program or channel

• The network executives were pleased with the high viewership numbers for the season premiere.
• Did you see the viewership for the latest episode? It was off the charts!
• The viewership for that show was lit!
• The viewership of her Instagram Stories gives her a sense of validation.

noun the number or type of people who listen to a particular radio station or program

• The radio station's listenership has been steadily increasing over the past year.
• I heard that the podcast has a huge listenership, everyone seems to be talking about it.
• The new album has really blown up in terms of listenership.
• As a storyteller, she captivates her listenership with every word she speaks.

noun the cost required to acquire or purchase something

• The company calculated the acquisition cost of the new machinery before making a decision.
• They figured out how much the new equipment would cost before buying it.
• They checked the price tag on the new gear before pulling the trigger.
• Knowing the acquisition cost of success, she was willing to invest in her dreams.