Marketing Analytics Terms

noun the degree to which something is successful in producing a desired result; the ability to produce a desired result

• The effectiveness of the new drug in treating the disease was proven in clinical trials.
• She was surprised by the effectiveness of the home remedy for her headache.
• I can't believe the effectiveness of that new workout routine - I'm already seeing results!
• The effectiveness of her argument was like a sharp sword cutting through the opposition's defenses.

noun a natural inclination or tendency to behave in a particular way

• Her propensity for detail-oriented work made her the top candidate for the job.
• I've noticed your propensity for sleeping in late on weekends.
• His propensity for drama always makes things more interesting.
• The artist's propensity for using bold colors in his paintings sets him apart from others.

noun the action or process of tracking something

verb present participle of track, meaning to follow the trail or movements of something

• The company uses advanced tracking technology to monitor the movement of their fleet vehicles.
• I always keep tracking of my online orders to know when they will arrive.
• I'm tracking my steps to make sure I reach my daily goal.
• She felt like she was constantly tracking her progress towards her career goals.

noun the process of examining data and trends to uncover insights and make informed business decisions

• The company invested in business analytics software to improve decision-making processes.
• I use business analytics to track sales trends and make better business decisions.
• I'm all about that business analytics life, always crunching numbers and analyzing data.
• Business analytics is like a compass that guides us through the vast sea of business operations.

noun A portmanteau of 'data' and 'surveillance', referring to the monitoring of people's activities through the use of data analysis.

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• Dataveillance is the systematic monitoring of people's actions or communications through the use of data collection technologies.
• Companies use dataveillance to track your online behavior and target you with personalized ads.
• I heard they're doing some serious dataveillance on social media influencers to see what trends are taking off.
• In a world where dataveillance is rampant, our every move is like being under a microscope.