noun
a type of marketing strategy that focuses on increasing website traffic and visibility through search engine optimization and advertising techniques
Search engine marketing is a form of online advertising that promotes websites by increasing their visibility in search engine results pages.
I learned a lot about search engine marketing in my digital marketing class.
If you want your website to get more traffic, you should invest in some search engine marketing.
In the vast ocean of the internet, search engine marketing acts as a lighthouse guiding users to relevant websites.