Marketing Concepts

noun a collection or mixture of various things

adjective conglomeration can also be used as an adjective to describe something characterized by a conglomeration

• The conglomeration of companies is expected to result in increased market dominance.
• The conglomeration of all these different snacks is making it hard to choose what to eat.
• That conglomeration of people at the party was wild!
• The conglomeration of thoughts in her mind made it difficult to focus on one task at a time.

noun the opposite or reverse side of something, especially of a record or tape

adjective on or relating to the opposite side of something

• On the flip side of the argument, some may argue that the benefits outweigh the costs.
• But on the flip side, we could just order takeout instead of cooking.
• The flip side is that we might get in trouble if we're caught sneaking out.
• The flip side of success is often the fear of failure.

noun a heavy revolving wheel in a machine that is used to increase the machine's momentum and thereby provide greater stability or a reserve of available power

• The company's consistent growth over the years is a result of the flywheel effect in their business strategy.
• Once the project gains momentum, it's like a flywheel effect - everything starts moving faster and faster.
• When you start seeing success, it's like the flywheel effect kicks in and things just start rolling smoothly.
• The flywheel effect of positive habits can lead to significant improvements in one's life over time.

adjective describing someone or something that imitates or copies the actions or characteristics of another

• The imitative behavior of the children was carefully observed by the researchers.
• She has a very imitative personality and tends to mimic those around her.
• Stop being so imitative and try to be more original in your work.
• His imitative style of painting is often compared to that of the famous artist.

noun the ability to buy goods and services

• The increase in wages has led to a rise in purchasing power among consumers.
• With the raise we got, our purchasing power just went up!
• I'm balling now with my increased purchasing power.
• Knowledge is the key that unlocks your purchasing power in the market.

noun a portmanteau of 'production' and 'consumption', referring to the blurring of the line between producing and consuming goods and services

• Prosumption refers to the act of consumers also producing goods or services for their own use or for others.
• I love prosumption because I can make my own clothes and sell them online.
• Prosumption is like DIY on steroids, you know what I mean?
• In the world of prosumption, everyone is both a producer and a consumer, blurring the lines between the two roles.

noun a term used to describe the mass marketing of products or services to a large audience through advertising

• The company's marketing strategy includes targeting the mass audience through admass advertising.
• Admass ads are everywhere these days, you can't escape them.
• I'm so tired of all these admass commercials interrupting my shows.
• The politician's speech was like an admass campaign, trying to appeal to as many voters as possible.