Marketing Copywriting

2 words in this vocabulary list

copy lede

copy

noun a thing made to be similar or identical to another

verb to make a similar or identical version of something

  • Please make a copy of this document for our records.
  • Can you copy this file onto a USB drive?
  • I need to make a copy of that song for my playlist.
  • His actions were just a copy of what he saw in the movie.

lede

noun a journalistic term for the introductory section of a news story that summarizes the most important details

verb none

adjective none

adverb none

pronoun none

preposition none

conjunction none

interjection none

article none

  • The lede of the article effectively summarized the main points of the research study.
  • Did you read the lede of the news article? It gives a good overview of the story.
  • I always skip the lede and go straight to the juicy details in the article.
  • As the team captain, she knew she had to set the lede for the rest of the players to follow.