Marketing Psychology

noun a feeling of regret or guilt after making a purchase

• The customer experienced buyer’s remorse after realizing the product did not meet their expectations.
• I had major buyer’s remorse after splurging on that expensive handbag.
• I totally regret buying those shoes, total buyer’s remorse.
• She felt a wave of buyer’s remorse wash over her as she left the store.

noun a word that refers to a person, place, thing, event, substance, or quality

adjective a word that describes or modifies a noun or pronoun

• Self-referential marketing is a strategy where a company promotes its products or services by referencing its own marketing campaigns.
• Self-referential marketing is when a company keeps talking about how great their own ads are.
• Self-referential marketing is like marketing-ception, where they market their marketing.
• Self-referential marketing is like a never-ending loop of promoting oneself within the marketing realm.