Marketing Research Terms

1 words in this vocabulary list

verb to change or distort in meaning or effect

adjective having an oblique or slanting direction or position

  • The data analysis showed that the results were skewed due to outliers in the dataset.
  • The survey results are a bit skewed because most of the participants were from the same age group.
  • The movie ratings are totally skewed by fanboys who gave it all 10s.
  • Her perception of reality is skewed by her past experiences.