Marketing Research Vocabulary

verb to cause someone to be unhappy or unsatisfied

• The company aims to address any issues that may dissatisfy their customers.
• I don't want to dissatisfy my boss by turning in my report late.
• If you keep playing that song, you're going to dissatisfy everyone in the room.
• His constant negativity seemed to dissatisfy the very air around him.

noun mystery

• The mystery worshipper visited the church incognito to evaluate the service.
• I heard the mystery worshipper was at our church last Sunday.
• The mystery worshipper is like a church spy, checking out different services.
• Being a mystery worshipper allows you to see the church from a different perspective.