Marketing Strategies Glossary

verb to place too much emphasis on something, to exaggerate the importance of something

• It is important not to overemphasize the impact of one study in the field of psychology.
• Don't make such a big deal out of it, you're overemphasizing the situation.
• Stop blowing it out of proportion, you're totally overemphasizing.
• She tends to overemphasize the importance of material possessions in her life.

noun a noun is a person, place, thing, or idea, in this case 'untapped' can also be used as a noun to refer to something that has not been utilized or developed

adjective an adjective describes or modifies a noun or pronoun, in this case 'untapped' describes something that has not been utilized or developed

• There is untapped potential in the renewable energy sector that we should explore.
• We haven't even scratched the surface of the untapped opportunities in this market.
• Dude, there's a whole bunch of untapped talent in this town just waiting to be discovered.
• Her creativity is like an untapped well, just waiting to overflow with brilliant ideas.

noun the act or process of turning something into a form of gambling

• The gamblification of the stock market has raised concerns about market stability.
• I don't like the gamblification of sports betting, it takes away from the fun.
• The gamblification of mobile gaming is getting out of hand.
• The gamblification of relationships can lead to emotional turmoil and heartbreak.

noun A digital or electronic version of a book that can be read on a computer or handheld device.

• The university library offers a wide selection of academic ebooks for students to access.
• I found a great ebook online that I can't wait to read.
• I downloaded a sick ebook last night and finished it in one sitting.
• Reading that ebook felt like diving into a whole new world.

noun a word that represents a person, place, thing, or idea

adjective a word that describes or modifies a noun or pronoun

• The new software has an activable feature that allows users to customize their experience.
• I heard the new app has an activable setting for notifications.
• Dude, did you know you can make that feature activable on your phone?
• She believed that her hidden potential was activable with the right mindset and determination.

noun a slang term used to express agreement or affirmation

interjection used to show agreement or approval

• The organization's financial department is responsible for managing the aff of the company.
• I heard that the aff of that company is doing really well.
• Did you see the aff on that new startup? It's blowing up!
• His aff for success drives him to work hard every day.