Marketing Strategy Jargon

adjective a word or phrase naming an attribute, added to or grammatically related to a noun to modify or describe it

adverb a word or phrase that modifies or qualifies an adjective, verb, or other adverb

• The company's revenue this quarter is comparable to last year's.
• This phone is comparable to the one you have, just a newer model.
• These two cars are pretty much comparable in terms of speed and performance.
• Her dedication to her work is comparable to a marathon runner's commitment to training.

noun a psychological phenomenon that occurs within a group of people in which the desire for harmony or conformity in the group results in an irrational or dysfunctional decision-making outcome

• The decision-making process was hindered by the presence of groupthink among the board members.
• We need to avoid groupthink and consider all perspectives before making a decision.
• Let's not fall into the trap of groupthink and just go along with what everyone else is saying.
• Groupthink can be like wearing blinders, preventing us from seeing alternative viewpoints.