Marketing Strategy Vocabulary

adjective having or showing an ability to accurately assess situations or people and turn this to one's advantage

• The astute businessman was able to predict market trends with remarkable accuracy.
• She's so astute, she can always tell when someone is lying.
• That dude is seriously astute when it comes to picking winning stocks.
• Her astute observations cut through the noise and revealed the truth hidden beneath the surface.

noun the process of forming ideas or concepts

adjective related to the formation of ideas or concepts

• The team engaged in a brainstorming session to stimulate ideation for the new project.
• Let's get together and bounce around some ideas for the party - we need some good ideation!
• We need to get our creative juices flowing and come up with some killer ideation for this campaign.
• The artist's mind was a wellspring of endless ideation, constantly churning out new concepts and designs.

noun a person who is skilled in devising plans and strategies

• The company hired a renowned strategist to develop a comprehensive marketing plan.
• My friend is a brilliant strategist when it comes to playing chess.
• That guy is a real strategist when it comes to getting out of doing work.
• She was a master strategist in navigating the complexities of office politics.

noun a person, place, thing, or idea

• The engineering team decided to implement a zero base design approach for the new product.
• We're starting from scratch with a zero base design for this project.
• Let's go back to square one and do a zero base design for this system.
• In order to create a more efficient process, we need to adopt a zero base design mentality.