Marketing Tactics

noun a geometric figure formed by two rays with a common endpoint

verb to try to obtain something indirectly or by insinuation

• The company seems to be angling for a takeover bid.
• She's definitely angling for a promotion with all the extra work she's been doing.
• I can tell he's angling for a free meal by being extra nice to the waiter.
• The politician is always angling for votes with his promises and speeches.

noun a defended position on a beach taken from the enemy by landing forces, from which an attack can be launched

• The military successfully established a beachhead on the enemy's shore.
• Let's set up our beachhead here and start the party!
• We need to secure our beachhead before the competition gets here.
• The new company had to establish a beachhead in the competitive market before expanding further.

noun a strong position secured by an army inside enemy territory from which to advance or attack

• The military strategically established a bridgehead on the enemy's side of the river.
• We need to secure a bridgehead before we can advance further into enemy territory.
• Let's set up a bridgehead so we can launch our attack.
• The company saw the new market as a bridgehead for expanding their business.

noun a tangible form of money, such as bills or coins

verb a word that expresses an action or state of being, in this case the action of 'cashing in'

adverb a word that modifies a verb, adjective, or other adverb, in this case modifying the action of 'cashing in'

preposition a word that shows the relationship between a noun or pronoun and other words in a sentence, in this case indicating the action of 'cashing in'

• The company decided to cash in on the growing trend of eco-friendly products.
• I'm going to cash in on the sale at the department store.
• She's always looking for ways to cash in on a good deal.
• He tried to cash in on his fame by starting his own clothing line.

noun the foremost or leading position in a competition or ranking

• The employee in the front position is responsible for greeting customers as they enter the store.
• I always try to get a seat in the front position at the concert so I can see the band up close.
• I managed to snag the front position in line for the new iPhone release.
• In the game of chess, controlling the front position of the board can give you a strategic advantage.

verb to put someone into a state of hypnosis, or to captivate or mesmerize someone

• The stage magician was able to hypnotize the audience with his mesmerizing performance.
• I swear, that movie always manages to hypnotize me into watching it every time it's on TV.
• She's so good at dancing, she can hypnotize anyone with her moves.
• The beautiful scenery seemed to hypnotize me, making me forget all my worries for a moment.

verb to encourage or stir up violent or unlawful behavior

• The speaker's inflammatory remarks were intended to incite violence among the crowd.
• Don't incite your brother by teasing him about his grades.
• I dare you to incite a fight at the party tonight.
• The artist's bold use of color incites a sense of passion in the viewer.

adjective Invidious is an adjective that means likely to arouse resentment or anger in others.

• The invidious remarks made by the politician were widely condemned.
• I can't believe she made such invidious comments about her friend.
• Stop being so invidious, it's not cool.
• The invidious shadow of doubt loomed over their relationship.

noun the power to influence a person or situation

verb to use something to maximum advantage

• The company plans to leverage its existing resources to expand into new markets.
• I'm going to leverage my connections to get a job at that company.
• She knows how to leverage her skills to get what she wants.
• He used his charisma to leverage his way into the exclusive club.

noun a person who caters to the desires or vices of others, often for personal gain

verb to gratify or indulge someone's desires or vices

• The politician was accused of trying to pander to certain interest groups.
• I can't believe he's pandering to them just to get their votes.
• Stop pandering to him, he's not worth your time.
• She refused to pander to his ego and stood her ground.

noun a financial gain, especially the difference between the amount earned and the amount spent in buying, operating, or producing something

preposition a word governing, and usually preceding, a noun or pronoun and expressing a relation to another word or element in the clause

• Businesses can profit by implementing cost-saving measures.
• You can profit by selling those old textbooks online.
• I heard you can profit by flipping sneakers on the resale market.
• We can profit by learning from our mistakes and growing as individuals.

noun a thing that incites or provokes someone, especially deliberately

adjective provocative

• The diplomat warned against any provocation that could escalate tensions between the two countries.
• Don't let his words be a provocation for you to lose your temper.
• She just can't resist a good provocation to start an argument.
• His silence was a provocation in itself, causing everyone to wonder what he was thinking.

verb to communicate or explain something clearly and effectively

adverb in a way that is easily understood or accepted

• During the presentation, the speaker was able to put across his ideas clearly and concisely.
• I tried to put across my point of view, but no one seemed to be listening.
• She really knows how to put her thoughts across in a way that everyone can understand.
• The artist used vibrant colors to put across the feeling of joy in her painting.

noun a clue or piece of information that is intended to be misleading or distracting

• The detective quickly realized that the evidence was a red herring in the case.
• Don't be fooled by that clue, it's just a red herring.
• That piece of information is a total red herring, don't pay it any mind.
• His excuse was just a red herring to distract from the real issue.

noun A task or assignment that is meant to distract or deceive someone

• The company was accused of giving a snow job to investors by presenting false financial statements.
• Don't believe everything he says, he's just trying to give you a snow job.
• I can't stand that guy, he's always trying to pull a snow job on me.
• Her compliments felt like a snow job, insincere and superficial.

noun a campaign of spreading rumors or gossip in a secretive or subtle manner

• The company was the target of a malicious whispering campaign aimed at damaging its reputation.
• I heard there's a whispering campaign going around about the new teacher.
• Don't pay attention to the whispering campaign, it's just gossip.
• The whispering campaign against her was like a poison spreading through the office.

verb to increase or become more intense or extreme, especially after a setback or loss

adverb in a manner that involves tripling or increasing threefold

• The company decided to triple down on their investment in renewable energy.
• I'm going to triple down on studying for this exam.
• I'm gonna triple down on my workout routine and get ripped.
• She decided to triple down on her commitment to volunteering at the shelter.

noun a speech or argument made in anticipation of an opposing argument or criticism

• The politician delivered a prebuttal to the opponent's upcoming speech.
• She gave a prebuttal to his argument before he even made it.
• He totally shut down their points with his prebuttal.
• Her prebuttal was like a preemptive strike in the debate.

noun A word that represents a person, place, thing, or idea. In this case, 'press' is a noun referring to a concerted effort or campaign to achieve a specific goal.

verb A word used to describe an action or state of being. In this case, 'go' is a verb indicating movement or progress.

adjective A word that describes or modifies a noun. In this case, 'full-court' is an adjective describing the type of press being used.

pronoun A word that can function by itself as a noun phrase and that refers either to the participants in the discourse (e.g., I, you) or to someone or something mentioned elsewhere in the discourse. There are no pronouns applicable to 'go full-court press on sb'

preposition A word that shows the relationship between a noun (or pronoun) and other words in a sentence. In this case, 'on' is a preposition indicating the target of the full-court press.

• The company decided to go full-court press on their competitor by launching a new marketing campaign.
• We need to go full-court press on the project if we want to meet the deadline.
• Let's go full-court press on studying for the exam this weekend.
• After the scandal broke, the media decided to go full-court press on the celebrity's personal life.

noun a container typically made of wood or cardboard, used for storing or transporting items

adjective smart, cunning, or shrewd in a particular situation

• In order to succeed in this competitive industry, it is important to box clever and always stay one step ahead.
• If you want to win the game, you gotta box clever and outsmart your opponents.
• She's always able to box clever and come out on top in any situation.
• Life is like a puzzle, sometimes you need to box clever to find the right solution.

noun a type of cyber attack that involves manipulating individuals into divulging confidential information or performing actions that compromise security

• Social engineering is a tactic used by cybercriminals to manipulate individuals into divulging confidential information.
• Be careful of social engineering scams where people try to trick you into giving out personal information.
• Don't fall for that social engineering scheme, it's just a way to steal your data.
• In a way, social engineering is like psychological manipulation for nefarious purposes.

noun a combination of words that are used to deceive or confuse someone

conjunction used to link the words 'smoke' and 'mirrors' together

• The magician's performance was full of smoke and mirrors, dazzling the audience with illusions.
• Don't be fooled by their promises, it's all just smoke and mirrors.
• That new product they're advertising is just smoke and mirrors, it doesn't actually work.
• His explanations were just smoke and mirrors, trying to cover up the truth.

noun A term used to describe the act of posting vague or ambiguous statuses on social media in order to elicit attention or sympathy without providing specific details.

• The act of vaguebooking, or posting ambiguous status updates on social media, can lead to misunderstandings.
• I hate it when people engage in vaguebooking on Facebook, just say what's on your mind!
• Stop vaguebooking, just tell us what's really going on!
• Her vaguebooking was like trying to solve a puzzle without all the pieces.

noun a political campaign technique in which an individual or organization attempts to manipulate or alter the view of respondents under the guise of conducting a poll

• The candidate's opponents used a push poll to spread negative information about him.
• I heard they did a push poll to try to make the other candidate look bad.
• They pulled a sneaky push poll to sway voters' opinions.
• The company's marketing strategy felt like a push poll, trying to manipulate customers into buying their product.

noun a method of transportation using a slug or token as fare

verb the act of hitting someone or something with a heavy blow

• The baseball player's slugging percentage is among the highest in the league.
• He's been slugging away at work all day trying to meet the deadline.
• I saw them slugging it out in the parking lot after the game.
• The company has been slugging through tough economic times but is finally seeing some growth.

verb to praise or admire excessively or slavishly

adjective showing excessive admiration or praise

• The author was praised for not adulating the political leader in his latest book.
• Stop adulating that celebrity, they're just a regular person like everyone else.
• Why are you always adulating that singer? They're not even that talented.
• The sun was adulating the flowers with its warm rays, making them bloom beautifully.

noun the quality of being advantageous; benefit or gain

• The advantageousness of investing in real estate is well-documented.
• Having a car in the city can be really advantageous.
• Getting free tickets to the concert was so advantageous!
• The advantageousness of having a positive attitude cannot be overstated.

verb to give an advantage or benefit to someone or something

• Advantaging certain individuals over others is not fair and goes against the principles of equality.
• She's always advantaging her friends by giving them special treatment.
• Stop advantaging your buddies all the time, it's not cool.
• In the game of life, sometimes advantaging yourself means disadvantaging others.