Marketing Tactics Glossary

verb to deceive or mislead someone into believing something that is not true

• The con artist tried to delude the elderly couple into giving him their life savings.
• Don't let him delude you into thinking he's innocent.
• She's always trying to delude us into doing her chores for her.
• His grandiose speeches were meant to delude the audience into believing he was a great leader.

adjective capable of being fooled or deceived

• It is important to be cautious and not easily foolable when making important decisions.
• Don't be so foolable, use your common sense!
• I can't believe you fell for that trick, you're so foolable!
• Her innocent appearance makes her foolable to those who underestimate her intelligence.

noun a person who spreads fear, panic, or alarm

verb to spread fear, panic, or alarm

• The politician was accused of being a fearmonger, spreading misinformation to instill fear in the public.
• Don't listen to that fearmonger, he's just trying to scare you for no reason.
• I can't stand fearmongers who just want to stir up trouble.
• The fearmonger in her mind kept her from taking risks and pursuing her dreams.