Marketing Tactics Vocabulary

noun the quality of being shrewd and clever in a deceptive way

• Her business success was attributed to her canniness in negotiating deals.
• His canniness in finding the best deals saved him a lot of money.
• I admire her streetwise canniness when it comes to making quick decisions.
• The detective's canniness in solving the case was unmatched.

verb to cause someone to believe something that is not true

adjective giving a false impression

• The magician was skilled at deceiving the audience with his sleight of hand tricks.
• I can't believe she was deceiving us this whole time about her true intentions.
• I thought he was my friend, but he was just deceiving me the whole time.
• The calm surface of the lake was deceiving, hiding the strong currents below.