Mobile App Monetization

noun A small financial transaction conducted online, typically involving the purchase of a virtual item or currency in a game or app.

• The game developer implemented a microtransaction system to allow players to purchase in-game items.
• I spent way too much money on microtransactions in that mobile game.
• I'm addicted to microtransactions, I can't stop buying virtual items.
• Microtransactions are like a small tax on players who want to progress faster in the game.

adjective relating to or occurring in the space between two structures or parts

• The prestitial ad appeared before the video started playing.
• I hate those prestitial ads that pop up when I'm trying to watch something.
• I always skip the prestitials because they're so annoying.
• The prestitial barrier between the user and the content can be frustrating.

noun a person who focuses on growth strategies, such as user acquisition and retention, to drive business growth

• The company hired a growth hacker to help increase their user base.
• My friend is a growth hacker and he's always coming up with new strategies to boost online traffic.
• I heard that growth hackers are like the ninjas of the marketing world.
• A growth hacker is like a magician who can make a business grow exponentially.