noun
the action or process of giving a name to someone or something
verb
present participle of the verb 'name', which means to give a name to someone or something
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The process of naming a new product requires careful consideration of branding and marketing strategies.
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I'm terrible at naming things, I always end up choosing the most boring names.
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Naming your band is the first step to becoming a rockstar, so choose something cool!
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In the world of art, naming a painting can be just as important as the painting itself, as it sets the tone and mood for the viewer.