Negative Advertising Techniques

1 words in this vocabulary list

noun the act of speaking about someone or something in a way that shows strong disapproval or lack of respect

adjective disparaging

  • The company will not tolerate any disparagement of its products by competitors.
  • Stop with the disparagement, it's unnecessary and unhelpful.
  • I can't stand all the haters spreading disparagement about her.
  • His constant disparagement of himself was starting to affect his self-esteem.