Online Advertising Tactics

noun a type of content specifically created to encourage social media users to share it with their followers

• The company used sharebait to attract more investors to their latest project.
• I can't believe how much sharebait that article had to get people to click on it.
• That website is full of sharebait articles trying to get you to share their content.
• The politician's speech was full of sharebait, trying to get people to spread his message.

noun a social media post designed to attract likes or engagement

verb to create or share content on social media with the intention of generating likes or engagement

• The use of likebait in social media marketing strategies has become increasingly popular.
• I always fall for clickbait and likebait posts on social media.
• Stop posting likebait just to get more followers!
• Her constant need for validation through likebait posts is concerning.