Online Advertising Terminology

noun a type of marketing that utilizes digital technologies to promote products or services

adjective relating to marketing strategies that involve digital technologies

• Digital marketing is a strategic approach to promoting products or services using online platforms.
• I'm learning all about digital marketing to help grow my online business.
• I hired a guru to handle all my digital marketing stuff.
• In today's world, digital marketing is like planting seeds in a virtual garden to grow your business.

noun a software tool or application that prevents advertisements from being displayed on websites

• Many websites have implemented measures to detect and prevent the use of ad blockers.
• I had to disable my ad blocker to access certain content on the website.
• Dude, you gotta get that ad blocker if you want to browse the internet hassle-free.
• Using an ad blocker is like putting on noise-canceling headphones for the internet.

noun a type of online advertisement that opens in a new browser window underneath the current window

adjective describing the type of online advertisement that opens in a new browser window underneath the current window

• The website displayed a pop-under ad when the user clicked on a link.
• I hate it when those annoying pop-under ads keep popping up.
• I can't stand those pop-under ads that sneak up on you.
• The unexpected pop-under of emotions caught her off guard.

noun an attempt or effort to achieve or obtain something

• The company made a bid for the candy manufacturing business.
• I heard they put in a bid for the candy company.
• They're trying to score that bid candy deal.
• She was tempted by the bid candy of success and fame.