Online Advertising Vocabulary

adjective tending to impose oneself or one's opinions on others in an intrusive way; noticeable or prominent in an unwelcome or intrusive way

• The obtrusive advertisement on the website was distracting to users.
• I find those obtrusive pop-up ads really annoying.
• I can't stand how obtrusive that guy is, always butting into our conversations.
• Her bright pink hair was so obtrusive, it was impossible not to notice her in a crowd.

noun a sudden appearance or occurrence

verb to appear or occur suddenly or unexpectedly

• A notification will pop up on your screen when the download is complete.
• I hate it when ads pop up while I'm trying to read an article online.
• I didn't expect him to just pop up at the party like that.
• Unexpected challenges always seem to pop up when you least expect them.

noun a piece of content or feature within a website designed to encourage people to link to it from other websites

• The marketing team created an engaging piece of content as link bait to drive more traffic to the website.
• I saw that clickbait article, it was definitely link bait to get more views.
• That listicle is total link bait, trying to get people to click on it.
• Her Instagram post was like link bait, drawing in followers with catchy captions and hashtags.

noun a word that can serve as the subject or object of a verb, the object of a preposition, or in apposition

• The company decided to create a vanity URL for their latest marketing campaign.
• I love how my vanity URL looks on my social media profiles!
• I snagged the perfect vanity URL for my blog, it's so catchy!
• She used her beauty blog as a vanity URL to showcase her makeup skills.

noun a word that represents a person, place, thing, or idea

verb a word that expresses an action or state of being

adverb a word that modifies a verb, adjective, or other adverb

• The adfreezes on the website caused a delay in loading the page.
• I hate when the adfreezes pop up while I'm trying to read an article.
• These adfreezes are so annoying, they keep interrupting my browsing.
• The constant adfreezes in our relationship are preventing us from moving forward.