Online Reputation Management

noun a false and malicious statement designed to injure the reputation of someone or something

• The politician vehemently denied the calumny spread by his opponents.
• Don't believe the calumny that's being spread about her, it's all lies.
• I heard some calumny going around about him, but I don't pay attention to gossip.
• The calumny against her reputation was like a dark cloud hanging over her.

noun the action of damaging the good reputation of someone; slander or libel

• The company is suing for defamation after false information was spread about their products.
• She was spreading lies about him, that's defamation!
• Don't listen to her, she's just talking smack - it's all defamation.
• His reputation was shattered, like a glass hitting the ground, by the defamation.

adjective A word that describes or modifies a noun or pronoun. In this case, 'defamatory' describes something that harms someone's reputation.

• The article published by the journalist contained defamatory remarks about the politician.
• I heard that the gossip spreading around the office was full of defamatory lies.
• She was spreading defamatory rumors about him behind his back.
• His words were like defamatory arrows, piercing her reputation.

noun A word that represents a person, place, thing, or idea. In this case, 'review' and 'farm' are both nouns.

• The company hired a professional consultant to conduct a review farm of all customer feedback.
• I spent hours going through the review farm on Yelp to find the best sushi restaurant in town.
• I'm about to dive into the review farm on Amazon to see if this product is worth buying.
• His mind was like a review farm, constantly analyzing and critiquing every aspect of his life.

noun A digital footprint is a trail of data created by an individual's online activity.

adjective Digital is an adjective that describes something related to technology or electronics.

• It is important to be mindful of your digital footprint when applying for jobs.
• Hey, remember to watch your digital footprint when posting on social media.
• Dude, your digital footprint is totally out of control!
• Our digital footprint is like a trail of breadcrumbs leading back to us online.

noun An article indicates whether a noun is specific or nonspecific.

adjective Gripe can also be used as an adjective to describe something that is annoying or irritating.

• A gripe site is a website where consumers can post complaints about a particular company or product.
• I found this gripe site where people were venting about their bad experiences with that company.
• The gripe site was full of rants and raves about the terrible customer service.
• The gripe site was like a virtual punching bag for dissatisfied customers.

noun A digital wildfire is a term used to describe the rapid spread of information or content online, often in a viral manner.

adjective The adjective 'digital' describes the type of wildfire, indicating that it pertains to the digital realm or online environment.

• The spread of misinformation on social media platforms can be compared to a digital wildfire, quickly reaching a large audience.
• When a controversial post goes viral, it's like a digital wildfire that everyone is talking about.
• That rumor about the celebrity breakup spread like a digital wildfire on Twitter.
• The hacker's release of sensitive information caused a digital wildfire of panic and chaos in the company.

noun an instance of giving approval or support to a post or comment on a social media platform

verb to express approval or support for a post or comment on a social media platform

• Users can upvote posts they find helpful or interesting on the platform.
• Hey, don't forget to upvote my meme on the forum!
• I'll definitely give that a thumbs up and upvote your comment.
• Supporting local businesses is like giving them an upvote for their hard work.

noun a deceptive practice in which a person creates multiple fake identities to manipulate online discussions or forums

• Sock puppetry refers to the deceptive practice of creating fake online identities to manipulate discussions or deceive others.
• Using sock puppetry to boost your social media following is unethical and dishonest.
• I heard that some companies use sock puppetry to make their products seem more popular than they actually are.
• In the world of politics, sock puppetry is often used to spread misinformation and influence public opinion.