Persuasive Communication

noun a compelling attractiveness or charm that can inspire devotion in others

• The politician's charisma allowed him to easily connect with voters.
• She has such charisma, everyone is drawn to her when she enters a room.
• That guy's got mad charisma, he could sell ice to an Eskimo.
• Her charisma was like a magnet, pulling people towards her with ease.

noun a religious discourse delivered by a member of the clergy

verb delivering a religious discourse or sermon

• The preacher delivered a powerful sermon, preaching about forgiveness and redemption.
• My mom won't stop preaching about the importance of eating vegetables.
• Why are you always preaching at me about saving money?
• Her actions spoke louder than words, preaching the value of kindness and empathy.